Alex Butler is Digital Strategy and Social Media Manager at Janssen-Cilag. You can find Alex on Twitter(@Alex_Butler and also @JannsenUK).According to his LinkedIn profile, Alex has worked in pharmaceuticals for over ten years. Be sure to check out his blog, open pharmland.
"My passion and understanding of social media, digital marketing and communications and broad technological innovation is routed in healthcare and practical application in a highly regulated environment," says Alex.
"We should not let regulation become a smokescreen for our lack of engagement with healthcare professionals, payors, patients and the general public at large.
"I am determined to spread this message as far and wide as possible through my own blog and twitter, and through articles in well known pharma and marketing related publications."
Sounds like Alex qualifies for a Pharmaguy Social Media Pioneer Award. What do you think? You can vote for him here and/or add comments to this post.
The Pharmaguy Social Media Pioneer Award
Awarding Excellence in Social Media Marketing Leadership
Comments about Alex received by people who nominated him:
- "Alex has not only pioneered social media in the UK in Janssen but has also had impact in the European region and is seen as our own internal expert. He truly experiments and is persistant even in the face of challenge and ambiguity."
- "He is a genuine inspiration-has made me question many of the beliefs I had about pharmaceutical companies. He passionately stands up for patients and the public and is on the vanguard of a new conversation between pharma and the public."
- "Alex Butler has always discussed what is in the patients best interest and shows a real understanding of how voluntary organisations improve holistic healthcare - he genuinely wants to find ways in which to communicate more effectively with all stakeholders in healthcare." -- Andrew Langford, Skin Care Campaign
- "Alex bravely led and has successfully maintained a balance of risk, uncertainty, regulation, intangible and unknown benefit, with the desire for engagement and transparency and I applaud him for it." -- Marianne C Paterson, pharma employee
- "having worked closely with Alex on internal projects I have witnessed his passion for using 'new' channels to engage with patients. His drive and tenacity to breakdown external and internal barriers to achieve this goal has been remarkable - he is a true social media pioneer" -- Gary Monk, Janssen Cilag
- "I have worked with Alex on numerous social media campaigns. Despite the regulated nature of the industry, Alex refuses to deliver anything other than a transparent, open and ultimately engaging user experience. He understands that technology is simply a platform and chooses to focus on the development of a coherent strategy to deliver campaigns that add real value to all stakeholders."
- "He is passionate about driving a new open and transparent converstaion. I have seen how determined he is about making this happen." -- June Ileomoh, Johnson & Johnson
- "Alex has shown great innovation on leading on the social media front at JC. I think we may be leaders in the UK because of his work." -- Laura Wells, Janssen Cilag
- Vote for Alex and add your comments here.
NOTE: Every nominee for the Pharmaguy Social Media Pioneer Award is a winner and deserves recognition. But only 3 individuals (or groups of individuals who have pioneered as a team) will be awarded the coveted Hawaiian shirt. This is NOT a popularity contest. "Winners" will be chosen solely by Pharmaguy (me) based on my evaluation of merit. Your votes, however, will also count to influence my decision. Mostly, however, I need your comments about the people you nominate so that I can profile each and every nominee in recognition of his or her pioneering effort.
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