Wednesday, July 21, 2010

Ambre Morley

Ambre MorleyAmbre Morley, Associate Director, Product Communications at Novo Nordisk. See Ambre's LinkedIn profile.

Ambre is responsible for public relations and issues management of Novo Nordisk’s insulin portfolio and its biopharmaceutical division in the U.S. She is the point person for Novo’s branded Twitter account, @racewithinsulin and was a featured guest on Pharma Marketing Talk (see “Novo Nordisk's Race With Insulin Campaign: It's Not Just About Twitter”).

In the face of withering criticism of @racewithinsulin from @pharmaguy (that's me!), Ambre reached out and encouraged dialogue (see “Charlie Kimball, Novo Nordisk, and Me Make Up”), which is something that distinguishes a pioneer from the rest of the pack.

Sounds like Ambre qualifies for a Pharmaguy Social Media Pioneer Award. What do you think? You can vote for her here and/or add comments to this post.

Pharmaguy's Social Media Pioneer Award

Awarding Excellence in Social Media Marketing Leadership

Sponsored by ExL Pharma and the 4th Annual Digital Pharma East Conference

Comments about Ambre received by people who nominated her:

NOTE: Every nominee for the Pharmaguy Social Media Pioneer Award is a winner and deserves recognition. But only 3 individuals (or groups of individuals who have pioneered as a team) will be awarded the coveted Hawaiian shirt. This is NOT a popularity contest. "Winners" will be chosen solely by Pharmaguy (me) based on my evaluation of merit. Your votes, however, will also count to influence my decision. Mostly, however, I need your comments about the people you nominate so that I can profile each and every nominee in recognition of his or her pioneering effort.

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