Brad Pendergraph

Brad Pendergraph, Manager, Multi-Channel Marketing at Novartis Pharmaceuticals. See Brad's LinkedIn profile.

Brad is an avid and very active proponent of the use of social media by pharma. He has his own Twitter account (@bradatpharma) and is living the social media dream on his Brad at Pharma Blog.

Brad's Blog/Twitter disclaimer could be a pioneer slogan: “I’m not an official spokesperson, just an employee trying to help.”

Pixels & Pills said this about Brad: “Brad Pendergraph’s professional experience as a member of Novartis’ Social Media Catalyst Team qualifies him as one of the most trusted sources in the discussion around digital pharma.”

Sounds like Brad qualifies for a Pharmaguy Social Media Pioneer Award. What do you think? You can vote for him here and/or add comments to this post.






Awarding Excellence in Social Media Marketing Leadership

Sponsored by ExL Pharma and the 4th Annual Digital Pharma East Conference

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Comments about Brad from people who have nominated him:

• "without the brad p wakeup call novartis wouldnt be pursuing social media now"
• "Brad is an early adopter of new and social media. He's been an active proponent of podcasting since 2004 and always represents himself, his company and the entire industry well to those of us on the outside. He's a great ambassador and is exceptional about spreading quality information beyond your borders in non-traditional ways."
• Brad has one of the strongest voices in our company. I don't 'know' Brad, but I'll always listen to what he's saying on my Yammer feed. Keep up the good work, we need more like you Brad :-)
• Vote for Brad and add your comments here.

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NOTE: Every nominee for the Pharmaguy Social Media Pioneer Award is a winner and deserves recognition. But only 3 individuals (or groups of individuals who have pioneered as a team) will be awarded the coveted Hawaiian shirt. This is NOT a popularity contest. "Winners" will be chosen solely by Pharmaguy (me) based on my evaluation of merit. Your votes, however, will also count to influence my decision. Mostly, however, I need your comments about the people you nominate so that I can profile each and every nominee in recognition of his or her pioneering effort.