Jim Lefevere

Jim Lefevere, Global Group Manager, Commercial Marketing at Roche Diagnostics. See Jim's LinkedIn profile.

"Jim Lefevere has been instrumental in developing a Social Media Strategy for Accu-Chek, including training, tools and roll-out plan for the local web managers to implement in their local efforts," says Jim's colleague and co-award candidate Sabine Kostevc.

Check out The Health Strategist, Jim's blog on digital marketing and social media topics relating to healthcare.

Jim Lefevere is an award-winning marketing and technology leader for the healthcare, medical device, and consumer goods industries. His breadth of expertise spans traditional marketing and pioneering initiatives that have increased profits, engaged customers, and promoted cohesive brand awareness for start-ups to Fortune 100 companies.

In his current roles as Global Group Manager/Commercial Marketing, and Head of Interactive Marketing for Roche’s Diabetes Care Accu-Chek brand, Jim is the strategic architect for global brand Websites and all interactive marketing. He has led numerous international marketing campaigns and product launch efforts across multiple geographies.

Sounds like Jim qualifies for a Pharmaguy Social Media Pioneer Award. What do you think? You can vote for him here and/or add comments to this post.



Awarding Excellence in Social Media Marketing Leadership

Sponsored by ExL Pharma and the 4th Annual Digital Pharma East Conference

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Comments about Jim from people who have nominated him:

• "Jim has been instrumental in developing a Social Media Strategy for Accu-Chek, including training, tools and roll-out plan for the local web managers to implement in their local efforts."
• Vote for Jim and add your comments here.

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NOTE: Every nominee for the Pharmaguy Social Media Pioneer Award is a winner and deserves recognition. But only 3 individuals (or groups of individuals who have pioneered as a team) will be awarded the coveted Hawaiian shirt. This is NOT a popularity contest. "Winners" will be chosen solely by Pharmaguy (me) based on my evaluation of merit. Your votes, however, will also count to influence my decision. Mostly, however, I need your comments about the people you nominate so that I can profile each and every nominee in recognition of his or her pioneering effort.