Wednesday, July 21, 2010

Melissa Katz

Melissa KatzMelissa Katz, formerly Senior Director of Corporate Communications at Centocor, Inc. See Melissa's LinkedIn profile.

While at Centocor, Melissa worked with Michael Parks to launch CNTO411, the first pharma company blog that focused on disease awareness related to products the company marketed (see “CNTO411: Centocor's Groundbreaking Blog” and “The Centocor Corporate Blog: A Groundbreaking Pharmaceutical Company Blog?").

Sounds like Melissa qualifies for a Pharmaguy Social Media Pioneer Award. What do you think? You can vote for her here and/or add comments to this post.

Pharmaguy's Social Media Pioneer Award

Awarding Excellence in Social Media Marketing Leadership

Sponsored by ExL Pharma and the 4th Annual Digital Pharma East Conference

Comments about Melissa received by people who nominated her:

NOTE: Every nominee for the Pharmaguy Social Media Pioneer Award is a winner and deserves recognition. But only 3 individuals (or groups of individuals who have pioneered as a team) will be awarded the coveted Hawaiian shirt. This is NOT a popularity contest. "Winners" will be chosen solely by Pharmaguy (me) based on my evaluation of merit. Your votes, however, will also count to influence my decision. Mostly, however, I need your comments about the people you nominate so that I can profile each and every nominee in recognition of his or her pioneering effort.

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