Ray Kerins, formerly Senior Director of Corporate Communications at Centocor, Inc. See Ray's LinkedIn profile.Ray initiated Pfizer’s foray into Twitterdom with the @pfizer_news Twitter account, which famously retorted “We are real!” when @pharmaguy (that's me!) tweeted “@Pfizer_News I believe is a fake - just reposting Yahoo & Google news items that contain word "Pfizer." My advice: Block 'em!” (read “Pfizer's Social Media Strategy: Piss Off John Mack, Get Hundreds of New Followers!”).
Since then, @Pfizer_News has gotten quite a following and Ray Kerins has presented at many conference advising his colleagues to shake off the criticism and stay the course.
Sounds like Ray qualifies for a Pharmaguy Social Media Pioneer Award. What do you think? You can vote for him here and/or add comments to this post.
Awarding Excellence in Social Media Marketing Leadership
Sponsored by ExL Pharma and the 4th Annual Digital Pharma East Conference
Comments about Ray received by people who nominated him:
NOTE: Every nominee for the Pharmaguy Social Media Pioneer Award is a winner and deserves recognition. But only 3 individuals (or groups of individuals who have pioneered as a team) will be awarded the coveted Hawaiian shirt. This is NOT a popularity contest. "Winners" will be chosen solely by Pharmaguy (me) based on my evaluation of merit. Your votes, however, will also count to influence my decision. Mostly, however, I need your comments about the people you nominate so that I can profile each and every nominee in recognition of his or her pioneering effort.
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