Rene Hansen is Global Director of Business Transformation, UCB Pharma. See Rene's LinkedIn profile.Rene is a passionate and pioneering executive. He created a strategic partnership between UCB and PatientsLikeMe, which embraces adverse event reporting (read “Finally, a Drug Company Embraces Social Media, AEs Included!”). This partnership marks the first time a pharmaceutical company has openly and scientifically engaged with social media to learn about patients’ experiences (listen to this Pharma Marketing Talk audio archive: “UCB & PatientsLikeMe: Embracing Social Media, Adverse Events Included!”).
Sounds like Rene qualifies for a Pharmaguy Social Media Pioneer Award. What do you think? You can vote for him here and/or add comments to this post.
Awarding Excellence in Social Media Marketing Leadership
Sponsored by ExL Pharma and the 4th Annual Digital Pharma East Conference
Comments about Rene received by people who nominated him:
NOTE: Every nominee for the Pharmaguy Social Media Pioneer Award is a winner and deserves recognition. But only 3 individuals (or groups of individuals who have pioneered as a team) will be awarded the coveted Hawaiian shirt. This is NOT a popularity contest. "Winners" will be chosen solely by Pharmaguy (me) based on my evaluation of merit. Your votes, however, will also count to influence my decision. Mostly, however, I need your comments about the people you nominate so that I can profile each and every nominee in recognition of his or her pioneering effort.
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