Sabine Kostevc, Head of Corporate Internet and Social Media at Roche. See Sabine's LinkedIn profile. Find her on Twitter as @skoko.Sabine manages the corporate web presence of Roche and coordinates the global webmaster network in best-practice exchange and worldwide roll-out of the new online presence. She developed company web standards and led the award-winning re-launch of www.roche.com in 2008, introducing social media functionalities and enhanced customer services to the corporate online offer.
In the award-winning re-launch of www.roche.com in 2008, Sabine introduced sharing, rating and feedback options to the corporate website, as well as enhanced multimedia press releases, and started the use of Twitter (@Roche_com) in corporate communications.
@FarmerFunster said: "@skoko I think you are definitely one of @Pharmaguy 's "Pioneers" - mais courage, mon brave! #failbetter #hcsmeu"
For more information about Sabine, see here.
Sounds like Sabine qualifies for a Pharmaguy Social Media Pioneer Award. What do you think? You can vote for her here and/or add comments to this post.
Awarding Excellence in Social Media Marketing Leadership
Sponsored by ExL Pharma and the 4th Annual Digital Pharma East Conference
Comments about Sabine received by people who nominated her:
- "IMO, Sabine's management of @Roche_com has fashioned the most authentic, credible, authoritative pharma voice in the Twittersphere. She has pushed the envelope (eg IDing Roche employees' Twitter accounts by country - her personal account is @skoko; experimenting with conference status updates; plenty of @ interaction) and led the way for the industry within the context of status updating."
- Vote for Sabine and add your comments here.
NOTE: Every nominee for the Pharmaguy Social Media Pioneer Award is a winner and deserves recognition. But only 3 individuals (or groups of individuals who have pioneered as a team) will be awarded the coveted Hawaiian shirt. This is NOT a popularity contest. "Winners" will be chosen solely by Pharmaguy (me) based on my evaluation of merit. Your votes, however, will also count to influence my decision. Mostly, however, I need your comments about the people you nominate so that I can profile each and every nominee in recognition of his or her pioneering effort.
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