Sandra M. Shpilberg, Senior Director of Marketing at BioMarin Pharmaceutical Inc. Sandra's specialties include: "Commercial and marketing strategy; professional and consumer marketing, online marketing; public relations strategy; publications strategy"
According to Frieda Hernandez (Siren Interactive) -- whose opinion I trust -- "Sandra pioneered one of earliest (circa 2005) and certainly the most substantial pharmaceutical foray into social media to date." See Frieda's comments at the end of this post for details.
Sounds like Sandra qualifies for a Pharmaguy Social Media Pioneer Award. What do you think? You can vote for her here and/or add comments to this post.
Awarding Excellence in Social Media Marketing Leadership
Sponsored by ExL Pharma and the 4th Annual Digital Pharma East Conference
Comments about Sandra from people who have nominated her:
- "Sandra pioneered one of earliest (circa 2005) and certainly the most substantial pharmaceutical foray into social media to date. See the private PKU community she was responsible for building at http://www.pku.com/ as well as Facebook (http://www.facebook.com/pages/PKUcom/87508566464) and Twitter (http://twitter.com/pkuawareness) presences. Sandra generally stays out of the limelight but made a great presentation recently at Digital Pharma West "
- Vote for Sandra and add your comments here.
NOTE: Every nominee for the Pharmaguy Social Media Pioneer Award is a winner and deserves recognition. But only 3 individuals (or groups of individuals who have pioneered as a team) will be awarded the coveted Hawaiian shirt. This is NOT a popularity contest. "Winners" will be chosen solely by Pharmaguy (me) based on my evaluation of merit. Your votes, however, will also count to influence my decision. Mostly, however, I need your comments about the people you nominate so that I can profile each and every nominee in recognition of his or her pioneering effort.
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