Shwen Gwee leads Digital Strategy and Social Media within the Marketing department at Vertex Pharmaceuticals. You can find Shwen on Twitter (@shwen).Shwen focuses on New and Social Media, Web 2.0, and Health 2.0. He leads the development of a comprehensive digital strategy for launch/commercialization -- including (internal and external) new/social media strategies -- and establishes/maintains key relationships with the new media and health 2.0 communities.
Read Shwen's complete updated profile here.
Although Shwen's company does not market any products via social media, Shwen has been a leader in the pharma social media scene for a long time. He often chairs conferences on the subject and has developed the concept of “unconference” for informed discussions (see “Meet Digital Pharma's Faculty: What's Hot and What's Not?”).
Shwen is also a founder of the Social Pharmer, a social network for anyone interested or involved with social media in the pharma and healthcare industry (http://socialpharmer.ning.com/).
Sounds like Shwen qualifies for a Pharmaguy Social Media Pioneer Award. What do you think? You can vote for him here and/or add comments to this post.
Awarding Excellence in Social Media Marketing Leadership
Sponsored by ExL Pharma and the 4th Annual Digital Pharma East Conference
Comments about Shwen received by people who nominated him:
NOTE: Every nominee for the Pharmaguy Social Media Pioneer Award is a winner and deserves recognition. But only 3 individuals (or groups of individuals who have pioneered as a team) will be awarded the coveted Hawaiian shirt. This is NOT a popularity contest. "Winners" will be chosen solely by Pharmaguy (me) based on my evaluation of merit. Your votes, however, will also count to influence my decision. Mostly, however, I need your comments about the people you nominate so that I can profile each and every nominee in recognition of his or her pioneering effort.
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